Diversity, Equity & Inclusion: “I.D.E.A.?
Without diving into ancient principles, we can agree that D.E.I. is a relatively new and yet quite dynamic topic within the S of ESG, referring to: Diversity, Equity & Inclusion
As a company, one might define it like this:
“We strive for diversity by hiring people from different backgrounds, ensure equity by giving everyone the same opportunities, and promote inclusion by creating a work environment where everyone feels welcome.”

D.E.I
Textbook definition… and yet, it describes an enormous and powerful playing field.
In contrast to the core of D.E.I., I’ll limit this blog to one specific subject: women in logistics.
You’ll find this reflected in various ESG reports: the percentage of women in an organization, women in management roles, gender pay gaps, and so on.
Ultimately, it comes down to this: different styles can complement one another to strengthen the team as a whole. And yes, women naturally tend to excel in qualities like collaboration, empathy, and taking initiative.
The purpose of this blog is not to highlight or question the value women (everywhere) bring to our logistics organization.
No, that would be a blog where the value of men would also have to be questioned.
As they say, “Choose your battles”, so that’s what I’m doing (as a man).
EU CSRD
Logicall aims for female representation (in any role) that develops organically, not because of any imposed quota.
Ideally, we’d rather not have DEI policies or strategies at all. Because how sustainable is it if the right course of action simply becomes natural?
What is important, however, is making the term “logistics” accessible and appealing — followed by:
- “Logistics at Logicall”, and then
- “Logistics at Logicall – also for women”
Although, to be fair, that last bit “also for women” does leave a bit of a cheap aftertaste. But it doesn’t have to — it’s meant differently.

Many sectors have had — and still have — a specific pull or push effect on men and women.
Upbringing, role models, stereotypes, culture, expectations, working conditions, and practical concerns all play a role (often at the same time).
So, the phrase “also for women” stems mainly from that list. That’s where Logicall’s ambition lies.
By removing certain expectations and repositioning both Logicall and the opportunities it offers, we aim to make sure that more women not only find their way to Logicall — but start actively looking for it.
With the credo: “The right person in the right place”, we are convinced that male-female ratios — in any report — will show a balanced picture over time.
The words Accessible and Attractive describe our central idea regarding D.E.I. quite well.
Or should we start calling it: I.D.E.A. instead?
Evert Stijkel – Head of ESG