Sustainability: What is real?

In our Sustainability Review 2025, we show a clear transition from old to new, a shift in how we view the world and our own impact on it. At the heart of this transition lies a fundamental question: what is truly real?

The black list: Avoiding greenwashing

“Choose our green and eco-friendly approach that is fully sustainable, responsible, and climate-neutral, and is also CO₂-offset, for a better environment.”

That statement is no longer allowed (or soon won’t be), and as of September this will also be enforced.

Circular recycling: Pulp non fiction

Halfway through this year, we invested in a wood shredder. Because instead of the incinerator, we found a new leading role in the Green Energy Plant of Meerlanden; an innovative waste processor with the mission: Smarter Circular Together.

ESG ratings: Say AAA

In the world of credit ratings, AAA means “extremely reliable.” No debate, no nuance and it doesn’t matter which agency issues the rating: the outcome is always the same. Complete alignment. However, with ESG ratings, we’re not even close to that level of consistency.

Logicall Sustainable Packaging Initiative (SPIL)

At Logicall, we’re working on the SPIL project (Logicall Sustainable Packaging Initiative), which is, you guessed it, about initiatives to make our packaging materials more sustainable. The concept of “ours” extends beyond what we purchase; the choices and feedback of our suppliers and customers are just as important.